What is an SEO Campaign? 9 Steps for your SEO

How Long Does It Take To Get To The First Page Of Google?

What is an SEO Campaign? The answer to this question can vary depending on the difficulty of the words, your field of activity, and your experience! There are also other cases that …

In order to be able to accomplish a task in the best possible way, you must first clear the way to do it. An SEO campaign is a set of pre-determined tasks that improve the position of a website for a few specific keywords in Google.

Most people who work professionally in SEO, before starting to optimize a site, first define a campaign that this campaign has the steps of SEO to get a top ranking in Google or any other search engine, which includes things like research on Keywords, review, and preparation of the content table, review of factors related to internal SEO, etc. are discussed.

The difference between a dedicated SEO campaign or doing SEO without a predetermined plan is that the SEO campaign has specific measurable goals and you will notice your progress.

Steps of launching an SEO campaign

  1. Check the current status of the site
  2. Specify the purpose of the campaign
  3. Check competitors
  4. Keyword selection
  5. Content production
  6. Internal optimization
  7. Clever external linking
  8. Use of social networks
  9. Advertising (SEM)

Check The Current Status Of The Site

The first step is to check the current status of the site. Before designing an SEO campaign, you should first know what your site is like and make sure there are no problems that could negatively affect your SEO campaign.

For example, if your site does not have the right speed, the probability of achieving the desired result is greatly reduced, because the speed of the site is one of the most important factors affecting the SEO of the site.

In general, check 3 things before you start your campaign:

  1. Website is compatible with mobile.
  2. Load quickly and correctly on desktop and mobile.
  3. SSL is enabled. (SSL indicates that your site is secure.)

You can easily check the overall status of a site using tools like SEMRUSH or SEOquake. This helps to prioritize the implementation of a campaign. You can also use Page speed insight to check the speed of the site and a Mobile-friendly test to check the compatibility of the site with mobile. (By searching for high loads in the search engine, you can easily access the tools.

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Define Your Goal Of Forming A Campaign.

Before starting a campaign, you need to be clear about what you want and what your goal is to get started. Product sales, traffic acquisition, branding or training. Once you have selected your main goal, you need to break it down into smaller pieces.

For example, you’re managing an internet marketing training site, and your goal is to launch a campaign to sell search console training products (your targeting should be just as accurate.) There can be a lot of training, but can you put all of these products in your SEO campaign at the same time? No. You need to focus on a limited number of your products.

Now you have a clear goal of launching your campaign; “Launching an SEO campaign aimed at selling console search training products”

Competitors Analysis

Before you start Seeing a site, you can check out the top sites that work in similar fields.

How do we find out which sites are better with a general review, and can we consider them as competitors?

In the first step, make a list of sites that are similar to yours. Let me give you an example to better understand how to make a list of competitors.

Imagine one of the services of your site is free and reporting and you want to get a position and points in Google for this keyword and introduce yourself to people who are looking for ad reporting.

  1. Search for the keyword you want in the search engine.
  2. Make a list of the top 10 results shown to you.
  3. Check the sites in terms of SEO status, domain and site points, appearance and backlinks, etc.. Choose sites that you think you can get ideas from. My suggestion to you is to finally choose 3 to 5 sites as competitors. Once you reach their current state, select 5 new and top competitors and continue this cycle.
  4. After selecting competitors, try to examine them in more depth, what they have done that they are currently in this position. Get ideas from them.

You can use tools like Ahrefs and SEMRUSH to check competitors.

Keyword Selection

Keyword selection is the most important step in an SEO campaign, how to choose the right keywords will introduce you to your target audience and incorrect keyword selection will cause you to lose customers and users who are looking for your services and content. Don’t forget that by choosing the wrong keyword, all the work you do for a site’s SEO will be ineffective or very ineffective.

Prioritize your keywords and generate content for them according to their priorities. When choosing keywords through the introduced tools, check such things as word search volume, word value, what users intend to search for this word, word difficulty, and word competitiveness. Specify the main and secondary keywords of the site, then determine with which keyword you want each page of the site to be displayed. Choose keywords that match your campaign goals and you can now target and achieve them.

Production Of Quality Content

After selecting the keyword, you should now provide useful and comprehensive content for each keyword that meets the needs of your target user.

Note that if your content does not match the keyword and the user does not answer the question after entering your site page and his needs are not met, you will cause the customer to lose and be pessimistic about your site.

The main reason for the emergence of search engines was content. Therefore, when preparing an SEO campaign, you should also include content optimization in your program. When writing a piece of content, you need to think about what users are looking for, what they intend to search for, and what answer they expect in response to their question.

Content optimization does not mean using multiple keywords in the content, but you need to cleverly place your keywords in the text so that the text does not lose its natural meaning and flow.

By following Google’s algorithms to structure content, your chances of being on the first page of Google increase.

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Impacts on the position of your content:

Write Attractive Meta Descriptions.

The first thing the audience sees before entering your page is the meta description. In fact, after reading the meta, the user decides whether to enter your page or not.

URL Pages

Inform Google users and bots about the topic of your page by selecting and writing a clever URL in a few words.

Pictures

Having images and visual elements helps a lot to make your site look attractive. Try to be smart in choosing a photo. A photo with the right quality and size, with the right color combination that has a clear purpose and engages the mind and sense of the audience.

Also, use alternative text or “Alt text” in your photos. This will help bots to understand the photos more easily and will also make your site photos appear to them and be redirected to your site if users are looking for a specific photo by searching in the photos section.

Internal SEO Optimization

Google’s main goal is to satisfy its users, if a user enters your site, does not answer their questions or needs are not met, and leaves your site immediately, this action will cause a negative score from Google for your site.

You can help the user have a better experience while using your site by optimizing the internal situation of the site, creating visual appeal, and making it easier for the user to work with your site, and internal SEO will help you in these cases. In internal SEO, you should check things such as site speed, site compatibility with mobile, site appearance and content, and so on.

Clever external linking

It is true that having a lot of backlinks from other sites will help increase your site ranking, but do not forget that in SEO quality is more important than quantity. Before placing your link on other sites, try to check the status of that site so that you do not get the opposite result and your site does not receive spam points from Google.

Link building is the process of placing your site link on other reputable sites.

  • In link building, you should note that you place your links on pages that are related to the topic of your chosen page.
  • Be careful when choosing your anchor text. Anchor text is a word or phrase that describes your link. For example, in an article, when you click on a successful SEO campaign, you are redirected to a new page. This phrase describes the subject of the link and is called anchor text.
  • To find a site for backlinks, you can check the competitors’ site backlinks using the tools.
  • Use ad reporting to have strong backlinks. For a fee, the sites allow you to write and publish an article in which you indirectly introduce your services and products and put your link in that text. It is the USA that must be done in the long run.)
  • Find broken links and correct or delete them. Using various tools you can find links that no longer work. After finding these links, in the first step, if you can create the link yourself or by the site administrator, otherwise you can ask Google to remove these links.
  • Blogging sites that accept you as a guest author and allow you to write guest posts on their site are a good way to build backlinks. Receipt

Use Of Social Networks

Sharing your content on other social networks can help increase traffic as well as increase your site ranking.

Social networks are an opportunity to help you get more views, so my suggestion to you is to be active on social pages like Twitter, Linked In, and Instagram and put your site link on these networks. This will increase your credibility in the eyes of robots and also introduce you to new audiences.

Advertising (SEM)

After doing the internal and external affairs of the site, finally set a period of several months for your campaign and advertise your site. SEM means search engine marketing. In fact, by paying a certain amount of money and choosing the target keywords, you will be displayed on the first page of Google in the specified words and will be introduced to the people who are looking for your products and search for your keywords. You will.

You have to top up your wallet and every time you click and enter your site, an amount will be deducted from your wallet. (This is called PPC, meaning Pay Per Click: Pay Per Click.)

You can use banner ads at targetedwebtraffic.com, or click-through ads and pop-ups to implement the SEM strategy. Doing so will increase site traffic, introduce your brand to target users, and increase sales.

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